CORE VALUES
SUSTAINABLE
We are committed to creating environmentally responsible products, in order to reduce our carbon footprint and to protect the planet.
AUTHENTIC
We always ensure our values, ideals, and actions align.
IMPACT DRIVEN
We are purpose-driven to inspire positive change in consumers behaviour, and to continue creating positive impact on the lives who need it most.
INNOVATIVE
We introduce new ways of thinking and fresh product ideas to the region.
HONEST
We prioritize transparency, supplier, and factory partners in our supply chain.
DIVERSE & INCLUSIVE
We prioritize equity, inclusion, and respect, fostering diverse contributions via perspectives, experiences, and culture.
About the Founder
Founded by award winning entrepreneur, Ameerah, who owns a portfolio of multi million dollar e-commerce brands.